Hello there,
Welcome to Genius Steals!

Hello! We're Faris and Rosie,
award winning strategists and creative directors,
writers, consultants and
public speakers.

Genius Steals LLC is a strategy & innovation consultancy,
where we work with nice agencies + brands + startups on
new communication ideas,
new product concepts,
and new ways of thinking,
especially about the impact of technology on business and behavior,
so far in NYC, London, Kansas, Las Vegas, Brazil, China, Australia, Germany and Croatia.

It's called Genius Steals because
we believe ideas are new combinations and
that nothing can come from nothing.

The best way to innovate fast is to select the best of that which came before and
combine those elements into new solutions.

Strands of [Stolen] Genius
is our weekly newsletter of the carefully curated awesomeness,
designed to tickle your mind and give you lots of new things to combine into ideas.

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  • "My favourite session of the Conference was led by the extremely charismatic, Faris Yakob"
    Natalie Shapiro
  • Working with Genius Steals was a dream; they were timely and efficient - no small feat while working remotely. We couldn’t have been more pleased. Having a conference? Skip the pens and hire Genius Steals…it’ll be your smartest investment.
    Marketing Supervisor, Microsoft
  • Faris Yakob says that there’s a time table to the cultural decay rate of ideas.
    Morgan Spurlock
  • It was such a pleasure working with Rosie. She brings a fresh perspective to each and every project and client.
    Ashley Wolf, 360i
  • On top of being one of the smartest individuals I've ever met, Faris is also one of the most genuinely amazing. I had the opportunity to work with Faris on several campaigns, most notably BMW ActiveE. His insight and strategic vision were the reason it was such a success, both in effectiveness and winning multiple awards.
    Matt Musick, Digital Strategist
  • Faris is one of the most intelligent, inspirational people I've ever encountered.
    Stephanie Morrow
  • The aspects of things that are most important are hidden because of their familiarity.
    Ludwig Wittgenstein
  • Behavior is motivation filtered through opportunity.
    Clay Shirky
  • Technology is stuff that doesn't work yet.
    Bran Ferrin
  • “Faris is truly one of the sharpest advertising minds around.”
    Simon Pont, author of The Better Mousetrap
  • Eventually everything connects - people, ideas, objects.
    Charles Eames
  • What do you need for a 9am wake up…Faris Yakob as a speaker. Faris’ dynamic energy lifted the room, his talk electrified the audience and had a usually jaded media audience nodding their heads and questioning their status quo work styles.
    Misha Lobo, Marketing Manager, Microsoft
  • Faris is one of my favorite people to work with in the world.
    Laura Thomas, SVP, DeVries Global
  • Ideas are new combinations
    James Webb Young
  • One of the best speakers I have ever seen, he leaves nothing on the table.
    Mike Kasprow, ECD + Founder, Trapeze
  • Brands are a behavioral template.
    Faris Yakob
  • As a presenter, a collaborator, a font of knowledge and searing insight, a hopeful insider, a friend to the industry we serve and an architect of the industry we all hope to have, Faris is unequalled.
    Mike Kasprow, Founder ECD Trapeze
  • Rosie is one of the smartest people in the industry. She's a thought leader and visionary in the space.
    Leonardo Morejon, Expion
  • Rosie is a force - of creativity, ideas, positivity, and connectivity. She always offers new ways of looking at the world, and she's so much damn fun to collaborate with.
    David Berkowitz, CMO at MRY
  • Rosie was the most insightful and intriguing teacher I had throughout my career at Miami Ad School. I always thought that I would learn the most from other Art Directors, or designers - but Rosie changed all that.
    Molly Prunka, Art Director

The Team

Genius Steals is made of nice people.

Some Things We've Done

Oreo Daily Twist

Oreo Daily Twist

Rosie was the lead digital strategist on the Oreo Daily Twist campaign which won Grand Prix at Cannes and Facebook Best in Show.

FastCo Creative

FastCo TravelBrilliantly

Faris was the creativity correspondent for Fast Company’s branded content series #travelbrilliantly, writing about the future of travel.

Google think travel

Google Think Travel

Faris gave the opening keynote at the Google Think Travel conference. You can watch the last 20 mins.

Bmw ActiveE

BMW Active E Launch

The launch of the BMW ActiveE, their first electric vehicle. Faris was the principal strategist and one of the principal creative directors. Won Gold ADC Integrated, Silver LIA New, Appy Best Utility.

rosien LIA

Creative Conversations

Rosie was a keynote speaker at the LIA Creative Conversations conference.

5.9 second film festival

5.9 Second Films

Faris developed the strategy and idea for a 5.9 second film festival. The year before Vine launched. We called the contest, “0 to Desir3 in 5.9 Seconds.” All users had to do was create the most …

ipa thesis

IPA President’s Prize

Faris won the IPA Excellence Diploma President’s Prize for his paper on the future of brands. It’s called I Believe the Children are the Future. You can download it here.

 

chrome experiments

Chrome Experiments

Faris worked with Google Creative Lab when it was just 2 people. He and Noah Brier came up with the initial launch strategy for the Chrome web browser, including the idea for Chrome …

Admap Future Planning

Faris was shortlisted in the Admap Future of Planning contest. They asked him to judge it the next year, which was nice. Choose the Future.

Genius Steals on TV Croatia

Faris was on TV in Croatia

when they covered The Days of Communication conference. So the keynote went well it seems.

nikon film

Nikon 140sec Festival

Faris developed the strategy and core creative concept for the Nikon 140 second film festival to launch its HD camera. It launched with a tweet by Ashton Kutcher, just after he hit 1M followers.

Originally briefed as …

digital state

Digital State

Faris wrote the first chapter of the book Digital State: How the Internet Changes Everything, published by Kogan Page June 2013. The chapter is called Digital Currents, Invisible Futures.

yahoo futurist gs

Yahoo Futurist

Yahoo featured Faris as part of their Futurist series in this short film.

bmw docs 3

BMW Documentaries

Faris wrote the strategy and the concept for BMW Documentaries, including topics and outline for all 4 chapters, the talent list, and the deployment strategy.

award studies

Awesome Case Studies

Faris gave a presentation for the Clios to help people write better case studies.

Mashable media

Importance of Awesome

A short talk Faris gave at the mashable media summit, about what kind of content spreads best. The answer is awesome content, in the original sense of the word.

Lovely Genius Steals Clients Include

Working Together

We can work together in a few different ways.

We help brave, nice brands and agencies
solve new problems and solve old problems in new ways.

New kinds of ideas, new approaches to strategy, new ways of thinking.

Let's talk.

Accolades

Faris Yakob

Awards
GOLD ADC Integrated: BMW ActiveE [Strategy + Creative Director]
Silver NEW London International Award: BMW ActiveE [Strategy + Creative Director].
Bronze: Cyber Cannes: Golden Grahams
Jay Chiat: BMW [strategic planning]
IPA Excellence Diploma President's Prize Winner
Campaign Face to Watch

Judging
Clios, One Show, London International Awards, 4As Jay Chiat, Effies,
Campaign Digital Awards, One Screen awards, ADC awards.

Chairman
Content&Contact Category: Clios,
NEW category: LIAs,
Integrated Category: Clios.

Speaking
Ideas Forum: Bucharest, Romania. Telecom Marketing: Melbourne, Australia. IAB Inspiration Conference: Madrid, Spain. Wave Festival: Rio, Brazil. Digital Brands: Johannesburg, South Africa. Emerging Technology in Advertising: Toronto. TEDx Silicon Alley: New York. Mashable Media Summit: New York. London International Awards Creative Conversations: Las Vegas. Google THINK Travel: New York. ADC Kongress: Hamburg, Germany. Days of Communication: Croatia. B&T Madweek: Sydney, Australia. Microsoft Digital Innovation Day: Toronto, Canada. DG MediaMind: Munich, Germany.

Rosie Siman

Street Cred / #Humblebrag 2013:
CANNES CYBER LIONS: GRAND PRIX (Oreo)
CANNES LIONS: GOLD (PR) + SILVER (Direct) + BRONZE (Promo & Activation) (Oreo)
CLIO AWARDS: GOLD (Social Media) + SILVER (Content & Contact) + BRONZE (Engagement) (Oreo)
FACEBOOK STUDIO AWARDS : Best In Show (Oreo)
EFFIE AWARDS: GOLD (Snacks, Desserts & Confections) + SILVER (Small Budgets) + BRONZE (Brand Experience)
SPEAKER : AdFed (Little Rock, AR) SPEAKER: Social Media Week (New York, NY) SPEAKER: London International Awards (Las Vegas, NV)

2007-2012
JURY CHAIR: CLIO’S Shadow Jury (Integrated + C&C) SPEAKER: Circus Festival (Sydney, AU) SPEAKER: NXNE (Toronto, ON) SPEAKER: Halifax Pop Explosion (Halifax, NS) SPEAKER: AWNY (New York, NY) ADDY AWARD: SILVER (Wrigley) JUROR: 4A’s Jay Chiat Awards (Social Media)

  • "My favourite session of the Conference was led by the extremely charismatic, Faris Yakob"
    Natalie Shapiro
  • Working with Genius Steals was a dream; they were timely and efficient - no small feat while working remotely. We couldn’t have been more pleased. Having a conference? Skip the pens and hire Genius Steals…it’ll be your smartest investment.
    Marketing Supervisor, Microsoft
  • Faris Yakob says that there’s a time table to the cultural decay rate of ideas.
    Morgan Spurlock
  • It was such a pleasure working with Rosie. She brings a fresh perspective to each and every project and client.
    Ashley Wolf, 360i
  • On top of being one of the smartest individuals I've ever met, Faris is also one of the most genuinely amazing. I had the opportunity to work with Faris on several campaigns, most notably BMW ActiveE. His insight and strategic vision were the reason it was such a success, both in effectiveness and winning multiple awards.
    Matt Musick, Digital Strategist
  • Faris is one of the most intelligent, inspirational people I've ever encountered.
    Stephanie Morrow
  • The aspects of things that are most important are hidden because of their familiarity.
    Ludwig Wittgenstein
  • Behavior is motivation filtered through opportunity.
    Clay Shirky
  • Technology is stuff that doesn't work yet.
    Bran Ferrin
  • “Faris is truly one of the sharpest advertising minds around.”
    Simon Pont, author of The Better Mousetrap
  • Eventually everything connects - people, ideas, objects.
    Charles Eames
  • What do you need for a 9am wake up…Faris Yakob as a speaker. Faris’ dynamic energy lifted the room, his talk electrified the audience and had a usually jaded media audience nodding their heads and questioning their status quo work styles.
    Misha Lobo, Marketing Manager, Microsoft
  • Faris is one of my favorite people to work with in the world.
    Laura Thomas, SVP, DeVries Global
  • Ideas are new combinations
    James Webb Young
  • One of the best speakers I have ever seen, he leaves nothing on the table.
    Mike Kasprow, ECD + Founder, Trapeze
  • Brands are a behavioral template.
    Faris Yakob
  • As a presenter, a collaborator, a font of knowledge and searing insight, a hopeful insider, a friend to the industry we serve and an architect of the industry we all hope to have, Faris is unequalled.
    Mike Kasprow, Founder ECD Trapeze
  • Rosie is one of the smartest people in the industry. She's a thought leader and visionary in the space.
    Leonardo Morejon, Expion
  • Rosie is a force - of creativity, ideas, positivity, and connectivity. She always offers new ways of looking at the world, and she's so much damn fun to collaborate with.
    David Berkowitz, CMO at MRY
  • Rosie was the most insightful and intriguing teacher I had throughout my career at Miami Ad School. I always thought that I would learn the most from other Art Directors, or designers - but Rosie changed all that.
    Molly Prunka, Art Director