GENIUS/STEALS + WARC

Oh hi there! Thanks for your interest and for stopping by.

Normally we don't make our presentations available for download, as we write and present these slides for a living. But your flattery won us over, and we decided to make these available as a PDF for you to download. (Seriously, you guys are too nice. Thanks for all your lovely comments!)
You can 'stream' the slides via Slideshare below, or find the Dropbox link further below :)

When we're not running webinars for Warc, we're creating and facilitating bespoke workshops and talks for clients around the world. We hope you'll be in touch if you have anything we might be able to collaborate on! | hello@geniussteals.co

Behaviors & Biases

 Planning Tools & Processes   

STEAL THESE SLIDES 

We returned to the WARC webinar stage for a two-part series on agency planning. This time around, we offered a bird's-eye view of the advertising industry and the perspective we have gained around frameworks that great agencies use to inform their thinking, briefs, and presentations. 

 

In part two, we covered behaviors and biases. After all behavior is at the heart of what we do. Planning products like consumer journeys and comms architectures help us explore and organize behavior. But it's important to remember that we're ripe with biases, so we've shared what we see from around the world - on the agency, brand, & client side - and how to work with them and around them.

 

These are slides that accompany a webinar developed for the World Advertising Research Council. For the full, recorded video presentation,, visit http://WARC.com/webinars


WANT TO DOWNLOAD THE FULL DECK?

We're big believers in paying it forward: We're into buying students drinks, talking to people looking for a career change, and generally hanging out with more junior people in the industry. We've both had plenty of people buy us drinks over the course of our careers, and we all know that being a young person in advertising/marketing isn't the most lucrative. So if you want to download the full presentation, we're asking you to pay it forward. 

so... PAY IT FORWARD, PAY WHAT YOU WISH?

Below, you'll see a widget. It's a pay-what-you-wish kind of thing. Whatever you give will go directly into a drinks fund, not for us, but for others. Let's call it a 'Buy Young People In Our Industry Drinks' fund. So whether you'd like to send $5, $500, or nothing at all... the choice is yours. 

BUY SOME YOUNG PEOPLE IN OUR INDUSTRY DRINKS

how do i access the pdf of the presentation?

You can download PART ONE HERE and PART TWO HERE. The password to access the download is geniussteals (Gah, we're so tricky, right?!) Email Elea@GeniusSteals.co for help if you run into any issues. You don't need to fill out the form to the right to get it, but if you want more information on our workshops, then we'd love to hear from you. 

YOU RUN WORKSHOPS ON THIS KIND OF THING?

Yep! We've worked with brand, PR agencies, media companies, traditional ad agencies, digital shops and even research companies to help them re-define their ideation process, re-think what briefing looks like within their organization, or even tackle a specific brief. If you're interested in having us come in and help your company, get in touch using the form to the right.

I HAVE A RIDICULOUSLY AWESOME PLANNING ARTIFACT I WANT TO SHARE WITH YOU.

SWEET! We LOVE getting to see consumer journeys, planning tools, and generally any awesome slide. Send it to us over at hello@geniussteals.co

 

Hey, can you come do a workshop with my company?

Quite possibly! Send us some more information and we'll be in touch with rates and availability. 

Note: You don't need to fill out this form to access the PDF -- Just click the links provided on the left.

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TERMS & CONDITIONS: REGARDLESS OF WHAT YOU CHOOSE TO PAY, THE COPYRIGHT REMAINS THAT OF GENIUS STEALS.
YOU MAY NOT USE ANY OF THE MATERIAL OR SLIDES FOR COMMERCIAL USE without explicit permission.