HERE'S WHAT WE'VE BEEN UP TO…
CO-FOUNDER FARIS YAKOB KEEPS THE INDUSTRY INFORMED WITH HIS MONTHLY COLUMN FOR WARC (WORLD ADVERTISING RESEARCH COMPANY)
For two people nomadic by nature, the LOCKDOWN Was especially tough. But one silver lining? Collaborating with Dolly Parton and Tim McGraw to bring a message of positivity to Nashville.
A Genius/Steals x Em.co Production Directed by Cal & Aly Executive Producers: Scott Siman & Rosie Siman Yakob Production Manager: Ashley Derrington Written by Matt Burch Audio editing by Paul Devincenzo Voiceover by Dolly Parton Humble and Kind recorded by Tim McGraw Humble and Kind written by Lori McKenna Special thanks to everyone at Music City, Channel 5, Hemphill Brothers Coach, Nissan Stadium, The Ryman, Sound Emporium, & Terry Wyatt for making this video possible.
We were asked to contribute to a piece to the Economic Times of India about the future of agencies. Above is the print copy (newspapers *aren't* dead) but you can also read it online by visiting: https://brandequity.economictimes.indiatimes.com/news/advertising/the-future-is-here-its-just-not-evenly-distributed/65127843
We returned to the WARC webinar stage for a two-part series on agency planning.
This time around, we offered a bird's-eye view of the advertising industry and the perspective we have gained around frameworks that great agencies use to inform their thinking, briefs, and presentations.
In part two, we covered behaviors and biases. After all behavior is at the heart of what we do. Planning products like consumer journeys and comms architectures help us explore and organize behavior. But it's important to remember that we're ripe with biases, so we've shared what we see from around the world - on the agency, brand, & client side - and how to work with them and around them.
most briefs out there are really. f*cking. boring.
Turns out 1500 people agreed. One of our most popular workshop requests is to help agencies and brands with their creative and briefing process. So when Warc hired us to deliver a webinar, we decided to share some of the more general learnings we've had over the years. We didn't anticipate just how popular it would be, but now we're making our deck public so you can steal our thinking. (Yes, really.) More details on how to download it here: http://geniussteals.co/briefs
"Faris Yakob and Rosie Siman, a husband-and-wife team are the founders of Genius Steals, an international strategy and innovation consultancy. The agency help brands, agencies and people discover and identify new communication ideas, product concepts and find exciting ways of thinking, especially as they relate to technology. Both Faris - who was named one of the modern Mad Men by Fast Company - and Rosie believe advertising can and should be a positive force in the world." Watch the full interview here.
FARIS WAS FEATURED AS THE CREATIVITY CORRESPONDENT FOR FAST COMPANY & MARRIOTT'S BRANDED CONTENT SERIES #TRAVELBRILLIANTLY.
BMW Launches Their First Electric Vehicle
"Wherever You Want To Go" is a web-based film series presented by BMW Documentaries. The project won GOLD in the Integrated Category of the Art Director's Club Awards and SILVER in the London International Awards' New Category.
Fast Company named Faris as one of the Modern Day Mad Men back in 2010. Funny enough, he's never watched even an episode of the show.
FARIS WROTE THE 1ST CHAPTER, "DIGITAL CURRENTS, INVISIBLE FUTURES" OF THIS BOOK.
Yahoo Featured Faris as one of their selected Futurists. Here's what he had to say:
Faris won the IPA Excellence Diploma President’s Prize for his paper on the future of brands. It’s called I Believe the Children are the Future. You can download it here.
Oreo's Daily Twist
Oreo had a big birthday to celebrate -- its 100th, in fact.
To commemorate the milestone we set out to prove that a century old, Oreo was still as relevant as ever. The campaign was a testament of collaboration, a multi-agency effort including 360i, Draftfcb, MediaVest & WeberShandwick. While Rosie was at 360i, she developed the strategy and inter-agency process necessary to deliver fresh creative content every day for 100 days and to ‘win the SuperBowl’ with the blackout tweet that birthed Real Time Marketing.
The Daily Twist campaign won industry awards from 12 different awards shows, including the Cannes Lion Cyber Grand Prix, and was featured in more than 2,600 articles from media outlets around the world.
FARIS PRESENTS A CASE FOR GETTING GOOD AT GHOSTWRITING
Seenapse is a new kind of search engine made for creatives. We're partners in this startup, based in Mexico City, which lets you think with other people's heads.