HERE'S WHAT WE'VE BEEN UP TO
We returned to the WARC webinar stage for a two-part series on agency planning.
This time around, we offered a bird's-eye view of the advertising industry and the perspective we have gained around frameworks that great agencies use to inform their thinking, briefs, and presentations.
In part two, we covered behaviors and biases. After all behavior is at the heart of what we do. Planning products like consumer journeys and comms architectures help us explore and organize behavior. But it's important to remember that we're ripe with biases, so we've shared what we see from around the world - on the agency, brand, & client side - and how to work with them and around them.
most briefs out there are really. f*cking. boring.
Turns out 1500 people agreed. One of our most popular workshop requests is to help agencies and brands with their creative and briefing process. So when Warc hired us to deliver a webinar, we decided to share some of the more general learnings we've had over the years. We didn't anticipate just how popular it would be, but now we're making our deck public so you can steal our thinking. (Yes, really.) More details on how to download it here: http://geniussteals.co/briefs