HERE'S WHAT WE'VE BEEN UP TO

most briefs out there are really. f*cking. boring.

Turns out 1500 people agreed. One of our most popular workshop requests is to help agencies and brands with their creative and briefing process. So when Warc hired us to deliver a webinar, we decided to share some of the more general learnings we've had over the years. We didn't anticipate just how popular it would be, but now we're making our deck public so you can steal our thinking. (Yes, really.) More details on how to download it here: http://geniussteals.co/briefs

"Faris Yakob and Rosie Siman, a husband-and-wife team are the founders of Genius Steals, an international strategy and innovation consultancy. The agency help brands, agencies and people discover and identify new communication ideas, product concepts and find exciting ways of thinking, especially as they relate to technology. Both Faris - who was named one of the modern Mad Men by Fast Company - and Rosie believe advertising can and should be a positive force in the world." Read the Full Article here.

FARIS WAS FEATURED AS THE CREATIVITY CORRESPONDENT FOR FAST COMPANY & MARRIOTT'S BRANDED CONTENT SERIES #TRAVELBRILLIANTLY.

FARIS WAS FEATURED AS THE CREATIVITY CORRESPONDENT FOR FAST COMPANY & MARRIOTT'S BRANDED CONTENT SERIES #TRAVELBRILLIANTLY.

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BMW Launches Their First Electric Vehicle

"Wherever You Want To Go" is a web-based film series presented by BMW Documentaries. The project won GOLD in the Integrated Category of the Art Director's Club Awards and SILVER in the London International Awards' New Category.

Fast Company named Faris as one of the Modern Day Mad Men back in 2010. Funny enough, he's never watched even an episode of the show.

Fast Company named Faris as one of the Modern Day Mad Men back in 2010. Funny enough, he's never watched even an episode of the show.

FARIS WROTE THE 1ST CHAPTER, "DIGITAL CURRENTS, INVISIBLE FUTURES" OF THIS BOOK. 

FARIS WROTE THE 1ST CHAPTER, "DIGITAL CURRENTS, INVISIBLE FUTURES" OF THIS BOOK

Yahoo Featured Faris as one of their selected Futurists. Here's what he had to say:


Faris won the IPA Excellence Diploma President’s Prize for his paper on the future of brands. It’s called I Believe the Children are the Future. You can download it here.

Oreo's Daily Twist

Oreo had a big birthday to celebrate -- its 100th, in fact.

To commemorate the milestone we set out to prove that a century old, Oreo was still as relevant as ever. The campaign was a testament of collaboration, a multi-agency effort including 360i, Draftfcb, MediaVest & WeberShandwick. While Rosie was at 360i, she developed the strategy and inter-agency process necessary to deliver fresh creative content every day for 100 days and to ‘win the SuperBowl’ with the blackout tweet that birthed Real Time Marketing. 

The Daily Twist campaign won industry awards from 12 different awards shows, including the Cannes Lion Cyber Grand Prix, and was featured in more than 2,600 articles from media outlets around the world.

See all the Daily Twists here.

FARIS PRESENTS A CASE FOR GETTING GOOD AT GHOSTWRITING

FARIS PRESENTS A CASE FOR GETTING GOOD AT GHOSTWRITING

Seenapse is a new kind of search engine made for creatives. We're partners in this startup, based in Mexico City, which lets you think with other people's heads.

Seenapse is a new kind of search engine made for creatives. We're partners in this startup, based in Mexico City, which lets you think with other people's heads.

Back in 2012, Rosie gave this talk Year of the People?, at the Halifax Pop Explosion Conference. Still relevant today? Absolutely.