BMW Launches Their First Electric Vehicle: The ActiveE
"Wherever You Want To Go" was a series of films about the future of mobility, released under BMW Documentaries. The films examine the topic from different angles, thinking beyond the product - looking at how cities have historically been designed around cars and what cities of the future might be like, what prediction tells us about present concerns, and how technology and mobility are inextricably related.
The mini-documentaries feature various awesome thinkers and visionaries including: Buzz Aldrin, retired astronaut; Marissa Mayer, who was VP of location services at Google at the time; Syd Mead, futurist and conceptual designer for Blade Runner; Graham Hill, Founder, TreeHugger.com; Robin Chase, Founder, ZipCar; George Whitesides, CEO of Virgin Galactic.
The films and conversations were inspired as BMW began to plan for the field trial for the ActiveE - their first electric vehicle concept. The films, conversations, the ActiveE itself, all make up part of BMW's larger focus on collaborating to create the future of mobility. Faris wrote the strategy and the concept for BMW Documentaries, including topics and outline for all 4 chapters, the talent list, and the deployment strategy.
SELECTED PRESS COVERAGE & AWARDS
The site - BMWActivatetheFuture.com - hosted discussions around the future of mobility and allowed people to see if an ActiveE car was write for them.